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What’s up, Rock Nation! Today’s episode is a masterclass in LinkedIn growth with Vin Matano — the founder of Creator Buzz and the guy quietly building one of the most powerful B2B creator agencies in the game. After leaving his comfy 9-to-5, Vin hit $750K in his first year and hasn’t looked back.
We get into all of it: how to actually go viral on LinkedIn, why your follower count doesn’t matter, how to package your posts for maximum reach, and why photographers and videographers are sleeping on the platform. If you’re a creator trying to land dream clients or brand deals, LinkedIn might be your biggest opportunity, and Vin breaks down the exact playbook for how to win.
Check out Vin here:
https://www.instagram.com/vinmatano/
https://www.youtube.com/ @vinmatano
https://www.linkedin.com/in/vinmatano/
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Timestamps:
0:00 - Trailer
0:35 - Intro
1:20 - How to crush on LinkedIn as a beginner
2:10 - LinkedIn will be the #1 app for creators
3:06 - Repackaging content for LinkedIn
4:36 - How to win with text
6:34 - Why Vin went all in with LinkedIn
7:39 - The bar for video is super low
8:32 - Why Vin is so bullish on LinkedIn
10:18 - Beginner tips
11:46 - Video on LinkedIn
12:59 - The difference between brands and creators on LinkedIn
14:00 - Hydrant
15:00 - People don’t want to follow brand pages
16:30 - full time linkedin creators
17:44 - LinkedIn followers don’t matter as much
18:24 - successful LinkedIn content benchmark
20:02 - Networking on LinkedIn
21:43 - Biggest mistakes beginners make
23:00 - The “But, therefore” rule
25:45 - What’s not working as well anymore on LinkedIn
26:08 - Never post JPEG pics
28:23 - You have to adapt as a creator
30:20 - LinkedIn tips for Photographers & Videographers
32:04 - LinkedIn brand deal structure
33:59 - The new Brand Link feature
37:13 - Why Vin started Creator Buzz
38:32 - Hiring for Creator Buzz
40:19 - $750,000 in year one
41:33 - Navigating live events
45:09 - Difficulties of starting your own business
49:18 - Year one business learnings
51:34 - Softwares Vin uses
52:19 - How ROI is measured
53:59 - LinkedIn Influencer budgets
55:32 - When Vin knew he had to expand his team
58:00 - Cold calling and sales advice
1:01:20 - Video Trends
1:07:31 - Vetting creators
1:09:28 - How he tripled his business
1:11:13 - How Vin splits his time
1:14:00 - Can podcasts clips perform on LinkedIn?
1:15:41 - Your idea is worth sharing
1:17:18 - the next 6-12 months
1:21:06 - Advice to 18 year old self
If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.
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