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5 Steps To Drive a Sustainable User Acquisition Strategy with Casey Winters, Eventbrite

Traction

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How to Measure Attribution First

Early stage companies tend not to have a lot of history, so they want to make their money back very quickly. Public companies might have 10, 15 years of history and can extend their payback period potentially all the way up to two years. It also depends how much money do you make in the long term. If you know you're going to keep a customer for 20 years, you might make some different decisions where if the average customer turns out in three years.

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