The Strategy to ESCAPE Competition and Build Creative Monopoly for Challenger Food and Drink brands - Alex Smith
HUNGRY.
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The Importance of Asking the Right Questions
The reason everything is so crowded, because everyone's one click down, right? So that's why you get qualified products and then you're fucked. There's this point one click up further up the river, if you want to call it that. And I think after source is where you get your unique value. The question brands should be asking at the top of that source are: Can I claim honestly that none of our competitors could say this?
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