202 - The Most Overlooked Part of Demand Gen | Demand Gen Live S2 x54
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Revops for Demand Marketers
Based on the data you told me, it sounds like you're in a first touch model with a relatively small m. Bcause there's only so many people at so many accounts. And like an opportunity that gets opened five years later, but the first touch was at a trade show in two thousand 16. Like that kind of makes sense. There's part like, what is the actual attribution model, and how does that get weighted? And then do you have the right tracking in place, so that when somebody went to the trade show inTwo thousand 16, but then five years later,. they came to the web site and d said, i want a demo now that its being adjusted properly
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