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4min chapter
Stadium Names, from The Indicator
The Economics of Everyday Things
Intro
This chapter explores the impact of corporate sponsorship on stadium names in college sports, featuring the unique case of Pitbull's naming rights at Florida International University. The discussion highlights the evolving financial landscape of college athletics and the sometimes awkward outcomes of branding deals.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode