Getting SaaS pricing right (1/2) - Varun Shoor, Kayako | BTS E14 | SaaSBoomi Podcast
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The Importance of Pricing Your Product
In a lot of those cases, I've seen that the products are actually superior than the Western counterparts. The communication and ability to communicate the value of the product is be great and not world class. And second would be that the pricing that you're charging because you're seeing the effects of not having a premium product is again inferior and not premium to the way you're looking at the product. So I think that's where these three areas are common themes where I see the Indian company struggle. Absolutely. Love it. As you rightly said, it's not about pricing it higher. We need to constantly check for the signals in the market. Check with a try different costs and see if customers
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