2min chapter

The Prevailing Narrative with Matt Bilinsky cover image

Episode 57: Understanding "ESG" - The Faulty Social Credit Score for Corporate America - with Haley Kennington

The Prevailing Narrative with Matt Bilinsky

CHAPTER

The Importance of ESG Scores in Marketing

I don't know that they'll be able to bounce back, but you know, people's memories are so short. Maybe in a few years, people will forgive and they'll, they'll buy it again. But there wasn't anything in any of the ESG criteria that said that measures whether or not you have a marketing campaign around Pride Month,. Or at least that doesn't seem to be.

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