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The Hidden Brain Science That Will Unlock Your True Potential with Daniel Coyle

The Science of Success

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The Power of Purpose

John Sutter: Purpose is something that seems to come from the organization's hearts and from their guts. The Navy seals, he says, talk a lot about purpose but are quiet when it comes to other people. He says Johnson and Johnson pulled millions of dollars worth of Tylenol products in 1983 because they knew what true north was. "They could act just like one giant brain," writes Sutter.

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