If a founder has been at it for three as just the product market fit is not there in a strong way, what's the proper way to land the plan? I would say there's two steps to that. One is getting everyone around the table to agree that, o, we actually have a real probem in the market we're going after. Two, ah, how much cash runway do we have? And could we we have enough time to get into an mna process? An mna process typically takes six months. In a down market, the buyers don't buyi you can say that ini the plane. You can, but it becomes much harder. The earlier you

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