I share a wrap-up of 2024, discussing both successes and challenges with Podsqueeze. I reflect on our disappointing growth compared to 2023 and the importance of sustainable marketing, particularly through SEO, which significantly increased our traffic. I analyze our MRR growth of 18% and the ongoing issue of churn, which remains a focus for 2025. I also touch on personal insights regarding my relationship with my co-founder and the need for confidence in our journey. Lastly, I outline goals for 2025, including reducing churn and exploring new monetization avenues.
Contact Information
Twitter: https://x.com/wbetiago
Tools and Websites
"Podsqueeze": "00:01:14"
"SEO": "00:03:42"
"Flarecut": "00:18:30"
"Auto Shorts": "00:21:37"
Metrics and Concepts
"Domain Authority": "00:04:56"
"Monthly Recurring Revenue (MRR)": "00:08:30"
"Churn Rate": "00:10:35"
"Keyword Research": "00:04:56"
"Backlinks": "00:04:56"
"Conversion Rate": "00:15:02"
Timestamps by PodSqueezePodcast Introduction (00:00:08)
Tiago introduces the episode, reflecting on the year 2024 and sharing lessons learned.
Disappointment in Growth (00:01:14)
Tiago discusses feelings of disappointment regarding Podsqueeze's growth compared to the previous year.
Sustainable Marketing Focus (00:03:42)
The realization of needing a sustainable marketing strategy leads to a focus on SEO starting in late 2023.
SEO Success (00:04:56)
Tiago shares the achievements in SEO, including significant traffic growth and improved domain authority.
Monthly Recurring Revenue Growth (00:07:16)
The company's MRR grew by 18%, which Tiago considers a decent achievement in a competitive market.
Churn Rate Challenges (00:10:35)
Tiago addresses the ongoing challenge of customer churn, which remains a focus for improvement in 2025.
Marketing Experimentation (00:12:52)
The team experimented with various marketing channels, including YouTube and TikTok, yielding mixed results.
Conversion Rates Insights (00:15:02)
Tiago explains the importance of conversion rates and how they vary by marketing source.
Co-founder Relationship Dynamics (00:17:21)
Tiago reflects on the close relationship with his co-founder and the challenges faced during tough times.
Seasonality Effects (00:18:30)
The impact of seasonality on business performance becomes evident, particularly during the summer months.
Lessons from New Product Attempts (00:19:23)
Attempts to replicate success with new products prove difficult, highlighting the unpredictability of entrepreneurship.
Market Timing Realizations (00:20:28)
Tiago discusses the significance of market timing and how competition affects new product launches.
Mindset and Perspective (00:22:47)
Tiago emphasizes the importance of mindset in evaluating business performance and overcoming feelings of inadequacy.
Podcast Timestamps
Confidence and Mindset (00:24:54)
Tiago discusses the importance of maintaining a positive mindset and confidence in the company's growth.
Time as an Asset (00:25:53)
He emphasizes that time is the most valuable asset for entrepreneurs, more than money.
Delegation and Investment (00:26:57)
Tiago reflects on the importance of delegating tasks to expedite growth and improve quality.
Future Goals for 2025 (00:28:04)
He shares his aspirations for 2025, including salary goals and reducing customer churn.
Self-Reflection and Learning (00:29:07)
Tiago expresses his growth as an entrepreneur and the lessons learned throughout the year.
Excitement for the Future (00:30:17)
He concludes with enthusiasm for the upcoming year and invites listeners to engage with the podcast.
