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How to Scale Your Creative Work
I did care for the brand and for the videos like it was my own because selfishly, I was getting to learn how to tell stories. But that's what's important is that it wasn't a format. Also, we were building stuff that was creative based on our excitement level that week. That means you can't scale it because once you leave or an editor leaves, you're now back to square one. It's like, what's your hyper creative format and what's your scalable format? You have to have both. If you want to grow a creator business, or you say, I'm not going to grow a creators business, I'm going to be a creative.