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#11 Is this the end of real data in analytics?

The Measure Pod

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The End of Third Party Cookies

Chromers removing access to third party cookies as of the middle of 20 23, but that will be officially the end of third party cookies. Even setting cookies in a first party context can be quite limiting. The fact is, analytic data wite analytic data has never been entirely accurate anyway. There's always been reasons why data will be missed. And when they do opt in to be tracked, the data won't be as necessarily accurate as it has been in the past.

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