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What's So Challenging for Financial Advisors?
The hand model of the brain is a very simple way to understand how the brain works. The thumb represents what's called the limbic region of the brain and this is generally the emotional processing, processing part of the brain. And so that's where we process most of the financial planning information that we're given by advisors. Two plus two equals four compound interest, 10% rate of return will get you blah, blah,blah, BlaBla.