The stories that inspire us and move others to action don't often feel within our grasp. Maybe we think it's about budget, or more time, or even more team. But so often, creativity is about resourcefulness, not resources. This applies squarely to storytelling.

In fact, if we just learned (or re-learned) what a "story" really is, we might better equip ourselves to tell great stories.

Stories require one ingredient above all others: tension.

Want to evolve and improve as a storyteller? Master the use of tension, across three phases. 

Today, in another one-shot episode, we talk about the traits of each phase and use some examples, all so we can continue to change how we see the work and elevate our creativity -- without adding tons more resources.

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Thanks so much for listening, supporting, and sharing!

Keep making what matters.

- Jay

Twitter: @jayacunzo

IG: @jacunzo

LinkedIn: linkedin.com/in/jayacunzo