Wayfair: Niraj Shah & Steve Conine (2018)
How I Built This with Guy Raz
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From TV Mounts to Wayfair: A Startup Journey
This chapter chronicles the evolution of a business founded by two partners who initially focused on selling TV mounts, ultimately transitioning to home goods as they rebranded to CSN Stores and later Wayfair. It highlights their innovative online strategies, the significance of a memorable business name, and the advantages of an e-commerce model during a time of exponential growth. As they reflect on their journey, the speakers discuss the blend of hard work, timing, and strategic decisions that propelled their success in the increasingly competitive retail space.
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