The Official SaaStr Podcast: SaaS | Founders | Investors cover image

SaaStr 558: Building a Values Playbook that Led to a $1.3B Exit with Emery Wells, Co-Founder & CEO @ Frame.io & VP, Digital Products, Adobe

The Official SaaStr Podcast: SaaS | Founders | Investors

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The Next Value Is Make It Real

A company is not just to dig holes. It's about, you know, in this case, the goal was to build a tunnel that had cars flying through it on hocky pucks at 300 miles per hour. Make it real is constantly and relentlessly focusing on the outcome and not the motion of the everyday work. When you combine dig the hole with make it real, this is where you see 203 hundred thousand % increase in efficiency.

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