Still Not a DSP, Dammit: The Index Exchange Episode
Marketing, Media & Adtech
00:00
The Evolving Ad Tech Landscape
This chapter explores significant shifts in the advertising industry, highlighting the transition from traditional practices to a focus on efficiency and transparency amidst economic pressures. It discusses the challenges faced by both publishers and marketers in navigating a changing ecosystem, emphasizing the importance of accountability and innovative technologies. The conversation reflects on the future of the industry, considering the potential for new startups to thrive within a more consolidated and efficient framework.
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