This week's interview is a little bit different from normal as I welcome back a previous guest Food Futurologist and director of Bellwether Food Trends, Dr. Morgaine Gaye. Morgaine explores food and eating from a social, cultural, economic, branding, and geo-political perspective. She also consults food companies, developing new products and ideas; writing trend reports for forecasting sites to PR and ad agencies.

Morgaine was staying with me during this year's SXSW where she was presenting Trend to Table, her latest trends presentation, and the title of her upcoming book. Therefore I used the opportunity to have her share some of the trends she’s witnessing.

Besides discussing some of these macro trends we also discuss when we first met back in 2008 when I was running a digital team at McCann London. We reflect on how we developed an edible beauty product and brand prototype which was ahead of its time and how life choices set us on different paths and led us to miss the opportunity to build what would have been a groundbreaking product.

This conversation was somewhat cathartic for me and hopefully provides some encouragement to anyone working to bring execute an idea to persist, take action, and test it in-market.