You were getting significant affiliate referrals. You approached the cost-sec guy and said, hey, I want to own part of your company. And he just didn't play ball. He's like, no, I have a great business here. It's been an amazing relationship. My business has tripled since we started working together. So pretty quickly in conversation with him around the same time I was negotiating with the other player like Mitchell, let's go do this. And that was a year ago.

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