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Ocado's ASRS System Breaks Through Barriers in the Marketplace
Ocado comes in with an ASRS system, which again, is easy from a greenfield perspective for these grocers to set up warehouses. But as soon as you go to an e-commerce supplier and you want to get in break into that type of warehouse, suddenly you've got warehouses that are already laid out with shelves and pulling things from boxes and bins,. So the person, the goods type of workflows, which Ocado doesn't have a solution for with ASRS, right? To make that happen with a new facility. Now they've got a potentially a greenfield, I mean a brownfield market opportunity to go into existing warehouses with a great brandpotentially