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4min chapter
139: What Great Prospecting Outreach Looks Like With Doug Landis
Make It Happen Mondays - B2B Sales Talk with John Barrows
How Do You Get Away With Selling to the 20%?
The new messaging equation that we have is the persona. And if you want to write this down, it's free fucking training. Persona plus the challenge priority of that persona plus the component of your solution plus the result equals the attention grabber. Don't go online in your entire solution to the one person you're reaching out to. But how do you get away with selling a component ofyour solution without compartmentalizing yourself about the solution itself?
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