Choiceology with Katy Milkman cover image

In the Face of Risk: With Guests Jeff Elison & Ido Erev

Choiceology with Katy Milkman

00:00

Introduction

You buy a home alarm system or maybe a bike lock, and you use it religiously for a while. Over time, over time, your house doesn't get broken into. So you start to forget to set the alarm, or lock the bike, or turn on the camera. There's a reason we do this, and it has to do with the way we perceive risk.

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