Jason Panzer - President of HexClad
Ecom Gold
00:00
How Danny and Cole Priced Their New Pants
The vast majority of what we sell are sets because it's sort of like most people that cook on more than one pan. So there's a value prop to buying the bundle at a discount, to buying the individual pans and that works really well for us. We do have some thinking to do in terms of pricing and LTV for certain types of customers. And our lifetime warranty is a big part of that. Our pans, if you take care of them, will last forever. You only buy those from us once. It may be that that's all they could afford and they just really wanted a hex-clad pan and we love that. But it's really about selling sets for us
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