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The Business's Lost Confidence in the Product Team
There was a plan from upon fire to really double down and focus on, you know, the new product that we'd been working on for so long. That was not necessarily being castrated down. It wasn't them and us. There was breakdowns largely across the board. We were taking our orders and we would delivery, but actually what was also missing was that storytelling as wellto say, look, here's the story of what we're doing.