The Future of eCommerce Looks Different Than You'd Expect
eComFuel
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The Canonization of E-Commerce
The Baymard Institute produces a phenomenal amount of user research. It promotes best practices, equitable design experiences and the better way to find paths both to conversion and to reducing customer friction. But generally what happens is that an institution like Baymard is only supporting the businesses that exist in the present. If you're a future commerce, you don't use best practices to build the future. And that is the real conversation here at the core of what is a canonization of e-commerce.
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