Ep. 225: Selling Manliness, feat. Rob Biernacki
BJJ Mental Models
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The Cognitive Dissonance of Men
The goal is to convince gullible men that society has taken away their manliness. The way you get that bag is to give angry guys a scapegoat and promise to turn back the clock. It's all about praying on deep seated insecurities and biases.
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