MarTech Podcast ™ // Marketing + Technology = Business Growth cover image

The Future of Ads After iOS 14.5 -- Shane Austrie // Silicon Valley Consulting

MarTech Podcast ™ // Marketing + Technology = Business Growth

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Is Apple Trying to Bully Their Way Into New Markets?

Apple has been positioning themselves to put the consumer first and think about privacy. They have shown very aggressive moves in the past with Spotify. Apple made it harder for people to get access to data because they're prompting users to say, do you want this website to track you? Which inherently the answer is going to be no.

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