(Icon)ic Design: With Jim Nielsen and Michael Flarup
Catalyst
00:00
The Sea of Sameness Effect
Companies like Nike and macdonalds use their logo as an icon on their phones. Nathan: How do we get to this point where you cant have the sea of sameness effect going on? "I could totally see why nike and macdonald's and these kinds of companies just want their logo as the icon," he says. 'It's so identify'
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