The Importance of Defining Your Goals

Every Friday afternoon, we spend a good hour talking about the week. How did it go? What hit? What didn't hit? Why are we bleeding subscribers? And again, the objective is to delight your ideal clients. So if that is your genuine objective, then your continuous improvement mindset will only further delight them. If you don't define what you want to be and measure yourself against that definition every single day, then it's impossible for you to execute.