Is Niche Marketing Making It Harder To Reach People? - Amber Chenevert, PhD, VMLY&R
Sweathead, A Strategy Podcast
The Importance of Niche in Marketing
I would be curious from a category perspective about telecom, what that could be mobile. I think in general, any category where there has been like a lot of consolidation and even within say our country questions about monopolies is time for change. To me, it's mostly about how they're rewarded. You get awards on the award circuit, can whatnot, but it's quite another when you're actually in charge who can actually say yes or no at the end of the day.
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