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Ladies and gents, the latest Team Talk is fresh out of the oven!
Host Shameer Sachdev sat down with Ross, our Head of Performance Marketing, and Julia, our Head of Influencer Marketing, to discuss why Fintechs should leverage influencer and paid marketing together.
Tune in for a pure gold conversation on how influencer and paid media strategies help accelerate your brand's reach, how to plan a paid & influencer marketing campaign, the biggest UGC misconceptions, UGC pricing, whitelisting, and a whole lot more.
Join them as they cover topics such as:
đMerging influencer campaigns with existing paid campaigns
đThe impact of influencer partnerships on a Fintechâs growth
đOrganic marketing vs performance & influencer marketing
đHow to engage your audience on social media
đHow the Halo effect increases consumer trust
đWhat comes first: paid or influencer marketing?
đPlatform selection and targeting audiences
đPlanning a paid & influencer marketing campaigns
đUGC misconceptions and pricing
đRunning whitelisting campaigns
KEY TAKEAWAYS
- Influencer marketing is not a quick fix, so make sure you're in for the long run.
- Work with creators who resonate with your brand and your ethos and vice versa. If you don't speak a similar lingo, it will never work.
- If you're doing influencer marketing, have an organic strategy in placeâit's a full circle.
- Just because you're doing influencer on one channel doesn't mean you can't leverage that content on other channels and maximise exposure.
- Use custom landing pages and Facebook Lookalike audiences to create a joined, powerful strategy.
- Leverage UGC to drive users down the funnel faster and efficiently and get better engagement than traditional static or animated ads.
- Get some Fintech experts to do all the hard workâwhere Growth Gorilla comes in.
Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode!
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About the show
The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintechâs growth, head to âgrowthgorilla.co.ukâ. And make sure to search for âthe fml podcastâ in Apple Podcasts, Spotify, or anywhere else podcasts are found. Donât forget to click follow to ensure you donât miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.
