25. Boeingâs turbulent future, the gamification of fitness, and the dilemma of MPs as landlords
The Rest Is Money
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The Rise and Fall of Fitness Brands
This chapter explores the success and challenges faced by various fitness brands, including '45', SoulCycle, and Peloton. It discusses their business models, celebrity involvement, toxic cultures, partnership deals, and the impact of the COVID-19 pandemic on their share prices. The hosts also share their own insights into the fitness industry.
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