The Answer Is Transaction Costs cover image

Lettuce Again, and Lumber

The Answer Is Transaction Costs

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The Cost of Buying a Package of Romaine

For wood it's cheaper to buy a bundle of 2x4s, just like for lettuce or potatoes. "You can't separate the use and measurement of the product from the product itself," Barzel says. If people wanted to buy lettuce by the pound, stores would sell it that way,. Some stores do, but not all. But remember, the store is not trying to minimize food waste, they're trying to maximize profits.

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