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How Do You Decide What Makes the Cut on Your Second Book?
There's a clear disconnect between like your experience and how you've done it and successfully made it work versus what's being taught. Is that kind of what your book is doing is to fill in that gap? Yeah, because like, you know, branding is such a big subject that you can go down individual rabbit holes on different topics. And I don't like that's not the book that I want to write, at least not right now. But there's things in there that other people who are definitely like advanced level people will be able to take away from it as well.