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The Importance of Profitability in the Debt Market
Businesses that are small, profitable and don't have outside funding don't really care what's going on with the debt market. Most buyers when they're looking at acquiring a company want some sort of synergies with either their personal experience, their existing portfolio or something they've done before. There's no business you can build which everyone will love; there's always going to be people that don't like things. Don't just speak to three people, get three bits of negative feedback and stop because you're not going to have a successful process. A lot of founders do a great job building their business but they do a terrible job negotiating for it. Often the easiest way to grow and improve