The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics cover image

281. Outsmart Your Brain with Dan Willingham

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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The Importance of Sleep

I found myself laughing continually at little, sort of funny turns to frame that I enjoyed very much just so. It's common for people to experiment with sleep in ways they would not experiment with other basic needs like food or breathing. We'll just really being okay with whatever it is and that it doesn't have to be more than whatever that is. And if you have day after day afterday after day after day that you keep turning back around, then maybe there's a new goal.

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