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E-commerce with a twist and daily habits of a startup founder - Moritz Braatz | E45
The Founders Lounge
Is There a Niche That Provides Value for the Customer?
Sonse is the founder and director of commerce company, Sonse. He says he wanted to create a brand that was product agnostic - not just sell home ware or sleeve category. The idea came from his time living on takeaways in london when he first moved there with no cutlery nor crockery. 'I had the worst salary you can imagine coming to london... i didn't understand whole expense of london' His new business will be sold through its own online store starting next year.
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