Enhancing Sales Training Through Structured Reinforcement

Mark and Armand walk through the steps needed to provide effective ongoing training to your sales team.

ACTIONABLE TAKEAWAYS

• Use a capability & cognitive load matrix to decide what to focus your training on
• The best person for the job to be running that training and sales enablement is the most respected rep or manager on the team
• Train your managers before you train your teams
• Establish existing weekly rhythms then drop the reinforcement into one of those existing rhythms so you're not adding new meetings

RESOURCES DISCUSSED

• Join our weekly newsletter
• Things you can steal