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Music’s Pitchfork in the road
Today, Explained
The Shift in Music Consumption: From Rap Caviar to Personalized Playlists
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This chapter explores the decline of rap caviar's dominance and the introduction of personalized playlists, such as Discover Weekly, on Spotify. It discusses the rise of TikTok as a platform for discovering new music and Spotify's recognition of the importance of personalization in their service.
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