Ep 248 David Yaffe - 5 Lessons from growing a startup to a 9-figure exit in 2 years
Built to Sell Radio
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Creating an Identity Graph for Publishers
This chapter explores the genesis of Arbor, a company aiming to create an asset similar to Google and Facebook's data assets by federating an identity graph between publishers. It discusses the concept of using data to target ads to specific audiences and how Arbor implemented controls to ensure privacy and data sharing.
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