Built to Sell Radio cover image

Ep 248 David Yaffe - 5 Lessons from growing a startup to a 9-figure exit in 2 years

Built to Sell Radio

00:00

Creating an Identity Graph for Publishers

This chapter explores the genesis of Arbor, a company aiming to create an asset similar to Google and Facebook's data assets by federating an identity graph between publishers. It discusses the concept of using data to target ads to specific audiences and how Arbor implemented controls to ensure privacy and data sharing.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app