Netflix Crashes TV’s Ad Party
The Town with Matthew Belloni
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Netflix's Ad-Tier Is an Offering to Price Sensitive Customers
The advertising tier is both an offering to price sensitive customers who haven't signed up yet and an alternative for people when Netflix cracks down in password sharing, which is imminent. I think you will probably see their advertisers at least are expecting a surge in customers when that happens. There was a study that B of A actually put out this past week that surveyed 1000 Netflix subscribers in the US and Canada and 68% of them said they would pay to continue password sharing.
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