What Drink Will Own Summer 2024?
VinePair Podcast
00:00
Exploring the Challenges and Potential of Cider in the Beverage Industry
The chapter delves into the challenges faced by the cider industry, from limited consumer demand to struggles for recognition in on-premise establishments. It examines the potential rise of cider as a popular beverage option in 2024, focusing on the growth of imperial ciders and their appeal to consumers. The conversation also touches on the need to offer a variety of cider styles to cater to different tastes and the evolving landscape of beverages in the market.
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Transcript
