Leadership, Brand Strategy & Transformation - Minter Dialogue cover image

Listen to the CEO Whisperer, Manfred Kets de Vries, Distinguished Professor and prolific Author (MDE463)

Leadership, Brand Strategy & Transformation - Minter Dialogue

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The Importance of Storytelling

Bruce Martin: Why don't more CEOs get into storytelling and allow for it to happen? He says that a good story is personal. "It doesn't look like you're being the hyper-efficient, super effective dude who's leading and charging"

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