The Beauty of Getting Super Specific

If you just built a whole practice around one really specific thing along the way, you just found a whole ton of other things that would be interesting to build a business around within that domain. I think we absolutely get tunnel vision for here's what my firm is today and that feels like a forever thing. But if it's hard to see the path to that today, I don't think that's a reason to not start it. There's so many ways in or the cossack guy for dental clinics, right? Like the, there's soMany ways in that you only see once you go down that niche.