The 6 Biggest Factors In Retention, In Order
The Andrew Faris Podcast
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How Does My Category Generate Retention?
The category and the shape of your brand within the category, I think has the largest impact of retention on pretty much anything that anybody can do. Even more than the product experience itself, this may be one A and one B, but it really makes a big difference. One of the questions to ask yourself if people are not coming back to your product that much is do they actually like it that much? Is it even possible to create that much delight in your category? And if not, why not? Like there's just some stuff, maybe one example to think of here: Febreze before they ever had, you know, for a long time, Febreze worked. It eliminated
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