How to Build a Better Business Through Design
Creative Confidence Podcast
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How Do You Know if You're Getting the Right Message?
A few years back, a company called o power tried to figure out how to help its consumers just to use less energy. They didn't know what message would actually res with people m and so the thing that they did to learn that was they went to a neighborhood. And unsurprisingly, knowing human nature, the answer was, you know, being better than your neighbors was the one that really flipped people over.
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