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Sparking Intrapreneurship with Alma Derricks

APQC Podcasts

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How to Deal With a Tough Idea

There's a gap in thinking between the CFO side of the house and the CMO side, he says. "When you leave ventures just in that financial spreadsheets space without rounding it out with the real conversation on the ground" He suggests bringing those two things together to make an idea better.

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