Social Shopping 101
The Drum Podcast
00:00
How to Create a New Consumer Experience
"We've got to find a way of finding authentic and relevant influencers," he says. "This isn't just about future shopper, as in the Gen Z is or even the Gen Alphas." With life-shopping, you can give them all sorts of explanations about how your product works,. For example, if you are a company that has a difficult product, it is hard for consumers to understand what your product does or how it works.
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Transcript
