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How to Decipher Marketing Claims on a Product with Jane Wurwand of Dermalogica

Gloss Angeles

00:00

The Struggles of Starting a Beauty Skincare Brand

Think it is harder to start a beauty skincare brand now or before in 1986 oh I think it's equally as hard and equally as easy for different reasons. When we started that we had to literally find people to tell however when we told them and I had literally applied the product to them it was a much more solid connection. "I'm more inspired now by what's happening in my industry and probably everyone in every other industry feels the same way about theirs"

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