Is Google Tag Manager Really What Brands Want + 5 More Unique Perspectives on Data Analysis
Conversion Tracking Playbook
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A B Tests and CRO Based Insights
A B test results should almost always be analyzed based on the campaign segment that they are in. Segmenting can be as something as basic as new versus returning users. And if you find a particular segment, let's say TikTok performs better than Facebook for whatever reason, you can then run a personalization. They really just understanding how your tests are performing for particular campaign segments so you can split prospecting versus remarketing campaigns.
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